Hi — I'm Adrian.
I started 30 Days of Product to give first-time founders the system I wish I'd had — so great ideas stop collecting dust and finally become real, launched products.
I've spent 10+ years shipping products — from hardware to software to AI agents.
I've worked at early-stage startups and led product at a $100M company through hypergrowth. Along the way I've built 3 startups from zero — won some, lost some, and learned the thing every first-time founder eventually learns the hard way: a great idea isn't the hard part. Finishing is.
The founders I meet are smart, experienced people — in tech, finance, law, medicine, marketing — sitting on an idea they can't move forward. Not for lack of ambition, but because there's no clear path, no system, and no one in their corner keeping them moving.
Today, I use AI every single day to build, design, write, and ship. That changed what's possible: a motivated founder can now go from idea to launched product in weeks, not years. 30 Days of Product is the system, the coaching, and the community that makes that happen — whether we build it with you, or teach you to build it yourself.
How we work
What you can count on.
Structured, not vague
A clear, step-by-step system with real outcomes each week — no fluff, no endless theory. You always know what's next.
Action over perfection
We ship. The goal is a real product in the world, getting real feedback — not a perfect plan that never leaves the notebook.
In your corner
Real coaching and a founder community that keeps you accountable and unstuck — long after launch day.